Google+ and its effects on businesses and SEO of websites

Read this article to understand the effects of Google+ on SEO of your blog or website. Learn how you can utilize Google+ to improve your search engine visibility and credibility along with tips to increase your blog followers using Google+ Read how Google+ affects your blog and its ranking and how you can utilize it for your benefit.

Google+ is the latest attempt of the search engine giant Google to combine social data of users to give a more personalized search result to its users. With the data from Facebook not available and the Twitter firehose not unavailable to Google after the break in partnership sometime back this was something which Google dearly needed. So far many businesses and SEO consulting firms have affirmed the importance of Google+ for search engine rankings and even Google has openly announced the +1 button and Google+ presence will be an important factor for search engine visibility for any business.

This new social network by the biggest online search engine owner has led to articles, videos and website being referred to all the contacts in the Gmail of a particular person. People will also be able to +1 a content similar to the Facebook like person which will not only increase social presence of that post but also in the search engine.

For people who use Google search regularly this features has brought a lot of change in their search results even they have noticed in or not. While being signed in they will have those pages in top results referred by their contacts and similarly when a page has a lot of +1's it means that most probably most of the new visitors will also like that content. This would also mean more relevant results being shown to users for example if a college student is researching for his homework online and after finding a useful article he +1's it then his classmates too which are searching internet for the same content will be referred that useful content in top results.

Google has promised that they will soon restore the real-time data stream but not from Twitter, instead now the firehose will be from Google+ In terms of business this a part of the series of updates that Google has been introducing since the last year starting from the Panda update which cleaned off the web to certain extent from duplicate, keyword spammed and poorly written articles. After that came the +1 button followed by a large number of updates in all its service including that of interface and services and lastly Google+ This has made the control of search results being put in the hands of the first user i.e. the search engine user.

So if you are a website owner and producing only quality content then you have nothing to worry except making a minimal Google+ presence and follow the white hat technique of SEO. All in all quality is still the king in online writing.
Here are a few techniques you can follow to keep you website in top results:

  1. First and foremost if writing original quality content.

  2. Work on a niche and follow it religiously

  3. Make a page on Google+ and add a widget of Google+ on your blog

  4. Make sure to have a +1 button to at a place easily visible to the user

  5. Whenever you post a new content post it on Google+ page of yours

  6. Add a rel publisher tag in your content pages and connect your Google+ profile to it so that when you post anything then your Google+ profile with your photo will appear in Google

Summarily the importance of Google+ for a publisher are:

  1. If the indexing speed on your content is slow then posting updates of your posts on Google+ will speed up the indexing speed.

  2. The number of +1 on your pages will give a impression to Google that you are a quality publisher and that will automatically improve your search engine rankings.

  3. If you are established as a online author then a Google+ profile along with your post will boost your credibility to search users.

  4. Having a niche gathered group of followers promises you targeted for a long time considering that you post will be mostly in first page in the person has added you in Circles.

These are the effects of Google+ which have already been experienced by website owners and SEO researchers till now. Google will continue to bring improvements in their services and the future of SEO along with Google+ will go one changing. However the bottom of all these improvements will always be quality content and that is basically what should always be the first focus on web publishers.

More articles: Google+ and SEO


Author: ataul haque09 Feb 2012 Member Level: Gold   Points : 0

Really nice and informative article. With these kind of articles, my love for Google gets increased many fold. Would love to read your next article. Thanks for sharing.

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